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See Canada Through a Whole New PRIZM®

With Powerful Consumer Insights

Discover which of the 67 unique lifestyle types make up a neighbourhood

is a rural postal code associated with multiple communities. Select a community to see its PRIZM® segment assignment.

The map will display the geographic point most commonly associated with this postal code.

Pixelated map of Canada showing example thumbnails of PRIZM demographic segments: 'Modern Suburbia', 'Eat, Play, Love' and 'The A-List'
Explore Segments

Get to Know Canadians by Neighbourhood

Enter a postal code to see sample PRIZM® profiles, including demographic, behavioural, financial, health and psychographic insights.

is a rural postal code associated with multiple communities. Select a community to see its PRIZM® segment assignment.

The map will display the geographic point most commonly associated with this postal code.

  • 0 Segments
  • 0 Households
  •  Postal Codes

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How PRIZM® Helps

Better analyze and understand customers and markets anywhere with Canada's leading segmentation system.

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Create Data-Driven Marketing Strategies

Discover where your customers live, how they behave, which media they prefer and what messages resonate with them for your most effective marketing strategies. PRIZM® takes the guesswork out of marketing with the most comprehensive, up - to - date and privacy - compliant data available on consumers and markets. And you can combine your data with ours for a 360 - degree view of your customers.

Read more about Data-Driven Strategies
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Segment Your Customers

PRIZM® geographic, demographic and psychographic data with authoritative data from marketing and media sources to classify Canada's neighbourhoods into 67 unique lifestyle types. Use PRIZM® to determine the best way to reach your customers with the right products, media and messages. And you can trust PRIZM® to use only privacy-compliant data.

Learn about PRIZM® Segmentation
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Identify Your Best Markets

Identify Your Best Markets

  • Who are my customers?
  • Where do they live, work and shop?
  • How do they spend their time and money?
  • What motivates them?
Get answers with PRIZM®
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Execute and Refine Your Strategy Based on Results

Adopt a customer-centric perspective that drives productivity and profitability. PRIZM® enables you to implement and refine a segmentation-based marketing strategy that delivers measurable results:

  • Differentiate products and services based on the segments of your best customers, prospects and the competition
  • Increase engagement with core segments to reduce churn and increase products per customer
  • Deploy relevant messaging in culturally diverse markets
  • Align media plans based on your customers' social, mobile and media habits
  • Track campaign results against PRIZM®-based metrics built into your strategy
See case studies

Have Questions?

We're here to help.

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